The Foundation

Brand Identity

A solid brand identity, including a logo and other resources, is one of the best ways an organization can set itself up for success.

Case Study

MainStreet Financial Advisors

MainStreet Financial Advisors of Kalamazoo, Michigan, have offered a wide range of personal financial services since 1986. The organization felt the impact of branding that was dated and no longer communicated their priorities.

Heather worked with MainStreet to develop and implement a complete brand identity transformation, including a logo and several custom icons. Continue reading to see the full project and the client’s feedback.

The data-driven color palette communicates trustworthiness, a vital characteristic for organizations in the wealth management industry.

The icon signifies the organization’s three key aims: clarity, confidence, and conviction. Clients can look forward to a bright future with MainStreet Financial Advisors.

A customized brand book was provided to MainStreet. This includes valuable implementation instruction that can be used by MainStreet staff for years to come.

The custom-designed icons for MainStreet’s services.

"Wonderful to work with"

Heather Macyauski has been wonderful to work with, as we recently did a rebranding of our financial services company earlier this year.

She is bright, creative and listens well! We increased her original workload…and she met each of those additional work orders in a timely fashion.

Our company can endorse her without reservations!

John Ruzza Headshot

John Ruzza, CFP®, CKA®
MainStreet Financial Advisors
Founding Advisor

Meet Heather


Learn more about Heather and how she can help your organization.